It's true... and never more so than in today's market.
When you have only seconds to get their attention, one stunning image can do what a bunch of text cannot.
When putting together a brochure, publication or a website, you have two choices — Hand a bunch of pictures to your designer for website, post card, brochures and maybe a billboard or vehicle wrap and hope that image works for all those purposes..... OR you can hire a photographer that knows your needs and can be sure to capture images in the format you need, vertical and horizonal, with space for text and other elements.